Attorney Mark Underwood Attends AAJ’s Ultimate Advocacy College

Photo by Tim WebbHuntington, West Virginia lawyer, Mark Underwood, participated in the American Association of Justice Ultimate Trial Advocacy College: Art of Persuasion.  The five day course was held at the Harvard University School of Law. The college for trial lawyers was first held in 1990.  Back then, the “Ultimate” was the first seminar to help trial attorneys representing people, rather than corporations, develop their skills. Utilizing more than 20 years of research, AAJ’s Ultimate remains the nation’s preeminent trial advocacy seminar.  Huntington attorney, Mark Underwood, attended his first Ultimate in 2002.

Distinguishing the first time he attended the training seminar from the second time, Huntington, lawyer Mark Underwood commented: “In 2002, the school concentrated on the advantages of focus groups and the standards broken by a defendant.  Telling the story was the focus of the college this year.  This time it was much more similar to the Gerry Spence Trial Lawyers College that I have been to several times.”  He further commented: “Whether you are trying a case in Huntington, WV, Dallas, TX, Los Angeles,  CA or Washington, D.C., occasionally you need to stop being an attorney and get out of the way of the story.  The members of the jury want to experience the genuine human story.”

The trial workshops comprised of trial experts and teachers who worked as a team with the lawyers that attended the seminar.  The rigorous course goes into advanced techniques for selecting juries, voir dire, trial psychology, and courtroom communication.   It incorporates a mix of lectures, demonstrations, and individual workshops headed by a team distinguished trial attorneys and trial consultants.

Attorneys from all over the United States and Canada attended the program. Two lawyers from West Virginia participated.

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